I'm Alice, a passionate digital designer based near London. My philosophy centres around merging art and science to create exceptional user-centric experiences.

My design journey began at Central Saint Martins, where I developed a passion for exploring design across various disciplines. Over the past 15 years I have worked within different areas of the retail and e-commerce industry, for brands such as Gucci, Hobbs and Burberry on everything from Visual Merchandising, Art direction, Campaigns to Digital Design. My drive for pushing the boundaries resonated with Burberry’s, and this is where I strengthened my skills in their fast-paced Digital design team.