Project Description
Client
Burberry
Date
January 1, 2022
Role
Concept & UI Design
In 2022, I led and supported several key projects, including Festive Gifting, where I was one of three designers creating a seamless gifting experience across the website, email, social, and digital platforms.
I also led high-profile campaigns like Summer Monogram, covering website, email, app, and social, with a data-driven approach that doubled engagement compared to the previous year.
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Other projects included a marketing campaign featuring Son Heung-Min, after his Golden Boot win, and the final Burberry Unexpected Visibility Landscapes series, where global artists transformed natural landscapes in South Africa and the Canary Islands, showcasing the Burberry Check.
