Supreme® x Burberry®

Campaign
The Supreme x Burberry collaboration was a major brand moment under Ricardo Tisci’s direction. With Supreme’s loyal fanbase, Burberry reached a new customer base, and I led the 360 campaign covering data capture pages, storytelling, PLPs, and emails.

Project Description

Client

Supreme®/Burberry®

Date

January 1, 2022

Role

Lead designer

I designed pages for each phase of the collection—exclusive access, general sale, and sold out—with a striking tease page emphasizing the launch date.

Post-launch, I compiled a data report showing this campaign had the highest performance in data capture and new customer engagement, with key pieces selling out in under an hour.

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Goodwood Art Foundation