AW23 Burberry Show

Runway Show
I was one of three designers selected to work on Daniel Lee's first runway show, which debuted at London Fashion Week in February 2023. Our goal was to deliver a seamless user experience for this major brand moment.

Project Description

Client

Burberry

Date

February 13, 2023

Role

Supporting Designer

Within two hours of the show, 55 looks were cropped and went live, helping us capitalize on high site traffic. I led the data analysis using ContentSquare and Google Analytics, which I presented.

To highlight each look's details, we used a scrollable pop-up modal, and all prototypes were reviewed by senior stakeholders before launch. Post-show, I led and presented the full data report to the team and senior management.

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