Project Description
Client
Burberry
Date
August 24, 2022
Role
Lead Designer
At its core was a striking film with a heavy metal soundtrack, which I made the design's focal point, prioritizing mobile-first design for social media marketing. My team and I created over 17 touchpoints, including homepage, PLPs, and emails.
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The campaign was a success, driving triple-digit page view growth and double-digit increases in scroll reach and dwell time compared to the previous season.
