Rocking Horse Campaign

I led the design process for campaign pages in five regions, customizing each for local talent. This included image pairings, asset cropping, and delivery, while also developing a new video player component and storytelling sidebar that appeared when clicked. All designs were presented to senior stakeholders via Figma prototypes or ProtoPie.

Post-launch, I delivered a full data report, analyzing page views, scroll reach, and engagement metrics.