Project Description
Client
Skipton Properties
Date
January 1, 2024
Role
Freelance Designer
After a full data review, I targeted key issues, including the high bounce rate. To address this, I made the hero cell more visual with video content and shifted the copy-heavy section to a newsflash banner. We added image carousels and removed unnecessary content to improve scroll reach.
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Post-improvement, the results were strong, with increased dwell time, reduced bounce rate, and more users reaching the page's bottom and clicking on developments.