Website Advice

UX & UI Design
I was brought in for a one-off project to train the marketing manager on UX and UI improvements, focusing on the homepage, the site's worst-performing area.

Project Description

Client

Skipton Properties

Date

January 1, 2024

Role

Freelance Designer

After a full data review, I targeted key issues, including the high bounce rate. To address this, I made the hero cell more visual with video content and shifted the copy-heavy section to a newsflash banner. We added image carousels and removed unnecessary content to improve scroll reach.

Post-improvement, the results were strong, with increased dwell time, reduced bounce rate, and more users reaching the page's bottom and clicking on developments.

Next Project /

Summer Campaign