Project Description
Client
Date
Role
I lead the design and implementation of a series of pages across the website, including storytelling pages, PLPs, homepage, email and App. Due to the nature of the campaign, skin sensitive designs were targeted to relevant countries.
Pre launch I presented all designs to senior stakeholders using prototypes and then to the same group, I presented collected data analysis on the campaign 14 days after launch.
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I put together a full user journey which mapped out how the user could navigate through the site to this page and on to product pages. For launch, I delivered all asses cropped for every device, image pairings, uploaded videos, created GIFs for emails and uploaded these into the email management system. This was done for both non skin sensitive regions and skin sensitive, resulted in two lots of crops and uploads.
